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Showing posts from December, 2017
Dichotomy In the Industry
Who wants to own a cannabis company?  Who owns many of the existing cannabis companies?  Who are the people investing in new canna ventures?Is it wiser to invest in an existing brand or create your own from scratch?  The answers to these questions may not be as obvious as many would assume.  The first question is simple…. Everyone wants to own a cannabis company.  The other answers would surprise many people. 
Most associate cannabis companies with the typical stereotypes.They expect guys like Willie Nelson or Bob Marley to be the CEO.  These assumptions are so far from the truth it’s scary.  The average canna investor seemingly own suits valued more than some cars.They are high net worth, serial entrepreneurs that see not only the potential, but also the rewards associated with the cannabis industry.  Many of these investors do not even use the products regularly, however, they see the green!  We are in the midst of a modern day green rush.  Many other states …
Cannabis Advertising ROI
Whether you are attending expos, handing out marketing assets, using social media, or advertising on billboards, you are expecting some sort of return on the investment.Social media and google analytics provide the data for the traffic to your website, however how do you quantify the return on billboard advertising?In theory, billboard advertising seems like a great way to communicate to any and everyone driving or walking down the road.However, a few challenges may potentially prevent your business from billboard advertising in the area you desire.
According to the Advertising Association of America, “Billboard advertising should produce big profits.For every $1 spent on outside of home advertising, about $5.97 in sales are generated.”Weedmaps has 416 billboards in 10 states and 55 billboards in Canada.I can only imagine the price tag for each billboard, although, it is public information that Weedmaps brings in $400,000 in revenue per day.